Beyond KC

Post-prohibition, brought about distributorship and then eventually the dawn of adverstising - this introduced national products to people who had before never known anything other than hometown brew. Soon Beer Barons, such as Anheuser Busch and Miller in Milwaukee were testing people's tast buds.

Anheuser-Busch

Anheuser-Busch, today the world's largest brewer, was founded in 1852 in St. Louis by George Schneider. Facing bankruptcy a few years later, the tiny brewery was purchased by a group of St. Louis businessmen, including Eberhard Anheuser. Anheuser later bought up the interest of the other owners, and in 1861 his daughter, Lilly, married a young St. Louis brewery supplier named Adolphus Busch.

Adolphus infused the company with sparkle and vision and helped create a brewing empire. In 1876, Adolphus collaborated with his good friend, Carl Conrad, to create Budweiser, which has grown to become the best-selling beer in the world.

 

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